Blog
Guides & lessons from real projects.
No fluff. Practical strategies and honest takes from real client work - performance, web shops and strategy.
4 posts
Latest post
AI built your app in a weekend. Here are the 6 security holes it forgot.
Apps built with AI work from day one - but “make it work” is not “make it safe.” After this spring's Vercel breach and Alibaba's rogue agent, naivety is no longer an option. Here are the six holes I see most often in AI-built apps, and how to close every one of them in a single evening.
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Web shopsJuly 14, 2026 · 2 min read5 places your web shop is leaking sales - and how to fix them
Most web shops don't lose customers on the homepage. They lose them in the small moments where something feels just slightly off. Here are the five leaks I find most often - and what they cost you.
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StrategyJune 2, 2026 · 2 min readTemplate or custom website? The honest answer
A template costs €70 and a weekend. A custom site costs more. Yet the template often ends up being the most expensive choice - but not always. Here's the honest version of the math.
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PerformanceApril 20, 2026 · 2 min readWhy speed is money: Core Web Vitals without the tech talk
Google grades your site on three numbers, and your customers feel them before they can explain them. Here's what Core Web Vitals mean for your bottom line - explained without a single acronym to look up.
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