Web shops.
A web shop rarely leaks sales in one place. It leaks a little in many places - and the sum is the difference between 1.2% and 2.4% conversion. I build shops where every step from product page to receipt is treated as what it is: a place where money changes hands.
- Shopify
- Checkout
- CRO
Shopify or custom - the tool that fits the job
Shopify when it makes sense: live fast, battle-tested checkout, an ecosystem that just works. Custom when your business needs something the platforms can't do - special flows, integrations, or a look that must not feel like a theme. I recommend what serves you, not what's most fun to build.
Checkout is where the money lives
Surprise shipping costs, forced account creation, slow steps - the three biggest cart killers are all solvable. Shipping visible from the product page, guest checkout first, and speed measured exactly where the customer is most impatient.
Measure, adjust, repeat
A shop is never finished. Tracking is set up so you can see where customers drop off - and every change is measured against the number before it. No gut feelings, only lifts you can see on the bottom line.
Next service
AI & automation
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